The National Cyber Resilience Centre Group (NCRCG) have just released episode 33 of their podcast, 'CyberVersed', in collaboration with National Ambassadors, 'The Very Group'. Hosted by Mandy Haeburn-Little, 'CyberVersed' is the NCRCG's regular podcast that casts a spotlight on all things cyber, facilitating interesting and important conversations.
In CyberVersed episode 33, Mandy Haeburn-Little catches up with one of the founding ambassador companies, The Very Group. She is joined by Muktar Mahama, Head of Product and Digital Experience, in a truly insightful conversation about The Very Group's total commitment to customer experience and the continuous monitoring and refinement to ensure the complete customer journey is the best it can be.
Muktar explains the process and how various teams, known as 'squads', collaborate in every aspect of the buying experience. He describes the responsibilities of each squad, which compromise Product Design, Research & Development, Onboarding, Discover, PDP (product detail page), Checkout, My Account and Mobile App. It's a fascinating look at what each team does and how they work together to refine every customer touchpoint and address any pain points they can identify through meticulous monitoring. Muktar also provides some insight into the scale of the business, which has 4.3 million customers and around one million visitors every day. He also touches on how they cope with the peak times around Black Friday and the lead-up to Christmas when the site experiences around a 30% increase in daily traffic.
Muktar also provides some information about his recent graduation from the Ethnic Senior Leaders Programme, something he is passionate about and strongly recommends to other business leaders.
If you would like to listen to the full podcast you can find it here, and to find out more about The Very Group you can visit their website here.
Reporting a live cyber-attack 24/7:
If you are a business, charity or other organisation which is currently suffering a live cyber-attack (in progress) please call Action Fraud on 0300 123 2040 immediately. This service is available 24 hours a day 7 days a week.
Reporting a cyber-attack which isn’t ongoing:
Please report online to Action Fraud, the UK’s national reporting centre for fraud and cybercrime. You can report cybercrime online at any time using the online reporting tool, which will guide you through simple questions to identify what has happened. Action Fraud advisors can also provide the help, support, and advice you need.
Alternatively, you can call Action Fraud on 0300 123 2040 (textphone 0300 123 2050).
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